Wendy Lucas

Wendy Lucas is CEO of KWKR Brand Consulting, bringing over 30 years leadership experience in the supplement/health and wellness industry. Before KWKR, she was CEO of Country Life where she led brand repositioning, strategic growth plans, operational efficiencies, and product innovation. She has been a Board Director for Allergy Research Group, Kuli Kuli and Naturally New York. Wendy's experience spans marketing, sales, strategy, operations, product development and regulatory. 

She has worked across channels (natural, mass, online, international, practitioner and MLM) as well as across different company sizes (start up to multi billion dollar companies).