Saida Abdala

Saida Abdala has always believed that design isn’t just about making things look beautiful, it’s about shaping the future. As an Industrial Designer, she saw early on how design could be a bridge between ideas and impact. To give that vision real power, she earned a Master’s in Strategic Design Management, blending business strategy with bold creativity.

In 2012, fueled by her obsession with turning good ideas into meaningful change, Saida founded JellyShot,  a business design and innovation firm built to help companies grow with purpose. From a small studio with big dreams, she has led a multidisciplinary team that’s delivered more than 1,700 projects across Latin America, the U.S., and Europe.

Saida’s work has earned her recognition as one of Colombia’s women driving real impact. She’s partnered with leading regional and multinational companies to strengthen their brand and impact strategies. In collaboration with BeyondBrands, she has helped build beloved purpose-driven brands like Jasberry Rice, Coracao, Panasea, and GoodSAM Foods - where she played a foundational role in shaping the brand, marketing, and sustainability pillars from day one, closing that chapter after a successful Series A investment round that will support the company in its next stage.

Today, through JellyShot, Saida and her team stand at the intersection of business strategy, branding, marketing, and sustainability. Their work is rooted in designing for regeneration, shared value, and measurable impact,  proving that when creativity meets strategy, real transformation happens.